Terra Bella Flowers – Google Ads Case Study

OVERVIEW

Terra Bella Flowers – Google Ads Case Study

Terra Bella Flowers is an online floral brand offering premium flower arrangements for gifting occasions. The business relies heavily on paid advertising, especially during peak seasons like Valentine’s Day, birthdays, and anniversaries.

Project Name

Terra Bella Flowers Performance Campaign

REGION

Global

INDUSTRY

eCommerce (Floral & Gifting)

CLIENT SINCE

01/03/2025

Services we Delivered

Google Ads Strategy & Management

Terra Bella Flowers is an online floral brand offering premium flower arrangements for gifting occasions.
The business relies heavily on paid advertising, especially during peak seasons like Valentine’s Day, birthdays, and anniversaries.

ABOUT CLIENT

Client Overview

PAIN POINTS

Key Challenges

At Walstar Media, we follow a strategic approach to ensure every campaign delivers measurable results.

01

Business Challenges

Inconsistent ROAS (Return on Ad Spend)
Increasing cost per acquisition (CPA)
No structured conversion funnel
Limited ability to scale campaigns efficiently

02

Technical Challenges

We implemented a full-funnel Google Ads strategy:

The Fix

Our Solution

Campaign restructuring into: Top (Awareness), Middle (Consideration & Retargeting), Bottom (High-intent conversions)

Advanced audience targeting: Custom intent audiences, Remarketing lists, Lookalike segments

Improved ad creatives: Emotion-driven messaging, Gifting-focused angles, Clear value propositions

Enhanced tracking & bidding: Accurate conversion tracking, Smart bidding for max conversion value & ROAS

Technologies & Tools

Google Ads

Google Analytics

Google Tag Manager

Conversion Tracking & Remarketing Tools

Need a Digital Powerhouse for Your Business?
Just Call Us.

From modern website design to performance-driven development, we build digital solutions that deliver results.

OUTCOMES

Performance Highlights

We design and manage multiple SaaS Platforms, enterprise software systems, and automation-driven solutions powered by AI and secure infrastructure.

On-Time Delivery

Client Satisfaction

Performance

ABOUT CLIENT

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Terra Bella Flowers – Google Ads Case Study