SIGNET Sunday
SIGNET Sunday
Services we Delivered
Shopify Store Design Analysis
Brand Strategy Review
UX/UI Audit
SEO Technical Audit
Content Strategy Evaluation
Social Media Analysis
Conversion Rate Optimization
● E-commerce Best Practices
About SIGNET Sunday
SIGNET Sunday is a premium British menswear brand that launched in 2024, rapidly gaining traction through TikTok-driven, founder-led marketing. The brand targets young urban professionals—particularly those in finance and adjacent industries—with a tightly curated collection of quarter zips, gilets, knitwear, and shirts priced between £20 and £275.
The brand’s philosophy centers on “Designed For Settings. Not Seasons,” offering pieces that transition seamlessly between the city, countryside, coast, and mountains. With a distinctive voice that blends British heritage, exclusivity, and tongue-in-cheek humor, SIGNET Sunday has built a members-only “Club” experience that elevates the brand beyond traditional retail.
The brand generated over £100,000 in sales within two hours of its initial launch, fueled by founder Miles’s 400,000+ TikTok following and satirical “finance bro” content. With 37,600+ TikTok followers and 38,000 Instagram followers, SIGNET Sunday has established a strong social media
presence and loyal community.
Client Overview
Key Challenges
01
Business Challenges
- Limited product catalogue (only 11 SKUs) restricting repeat purchase opportunities and customer lifetime value
- Restrictive 14-day return policy with £3 restocking fee generating negative customer feedback
- Narrow size range (S-XL only) excluding meaningful portion of target market
- Single currency display (USD) creating friction for UK and EU customers despite UK origin
- Instagram underutilization with only 61 posts despite 38,000 followers and strong visual content
- No loyalty or rewards program to drive repeat purchases and customer retention
02
Technical Challenges
- Intermittent site loading errors affecting SEO crawlability and user experience
- Broken FAQ page returning 404 errors despite being linked in navigation
- Homepage H1 tag containing injected CSS code confusing search engine crawlers
- No visible on-site search functionality limiting product discovery
- Inconsistent product URL slugs causing 404 errors for intuitive URLs
- Outdated policy content referencing 2025 dates creating perception of neglect
- JavaScript-heavy rendering potentially blocking search engine indexing
- No live chat or instant support despite “Concierge” service positioning
Our Solution
Technical SEO Fixes Resolved site loading issues, fixed broken FAQ page, cleaned H1 tags, updated outdated policy content.
UX Enhancement Implemented on-site search, currency selector for multi-market experience, corrected URL slug inconsistencies
Catalogue Expansion Strategy Recommended trousers, lightweight jackets, and accessories to increase AOV and repeat purchases
Conversion Optimization Extended return window to 30 days, removed restocking fee, added prepaid international return labels
Size Inclusivity Proposed XXL and XXS options across full product range to expand addressable market
Size Inclusivity Proposed XXL and XXS options across full product range to expand addressable market
Social Media Strategy Developed Instagram content calendar with 4-5 posts weekly, Reels repurposed from TikTok
Email Marketing Automation Designed welcome series, abandoned cart, post-purchase, and VIP flows for retention
Content Marketing Expansion Identified high-intent SEO keywords and editorial calendar for "The Fine Print" blog
Loyalty Program Design Created rewards framework integrated with existing Club membership model
Technologies & Tools
Shopify E-commerce Platform
Just Call Us.
Performance Highlights
We design and manage multiple SaaS Platforms, enterprise software systems, and automation-driven solutions powered by AI and secure infrastructure.